a slow quiet rebellion against hustle culture
Marketing for Wellness Practitioners— Social Media Optional
Witchy. Anti-capitalist. Smashing the patriarchy one wellness practice at a time.
Most business & marketing strategies weren't built for you. They were built for hustle culture. You don't have to play by those rules.
I help wellness practitioners end the feast-or-famine cycle — and finally make good money doing work they believe in.
…Even in late-stage capitalism 🌿
The cycle is real. Here's why.
Is this your current strategy for getting clients?
💸 You need money →
so you send a last-minute email blast or post a discount
📅 Clients book →
you show up fully, every single time
…and marketing disappears.
So do the clients.
😬 Then the panic creeps in.
And you’re right back where you started.
Sound familiar? Whether you're seeing 8 clients a day at $70 an insurance reimbursement, or watching people price-shop your $150 session, the problem is the same. You're selling time. And there's only so much of it.
This is a structural problem. And structures can change. 🔥
What if a steady stream of new clients isn’t the goal?
Increase client retention
Increase word-of-mouth referrals
That’s the goal
Get Consistent Clients Without Social Media
The goal isn't a steady stream of new clients. It's clients who stay, return, and refer.
When those three things are working, you stop starting from zero every month. The feast-or-famine thing ends.
The approach has three parts:
Offers built around outcome that make it a no brainer for people to say yes
A client retention framework that keeps people coming back without you chasing them
A marketing strategy that keep you top of mind between sessions
The goal → A practice that sustains itself — and you.
A simpler way to get clients (That doesn’t rely on social media)
I’ve spent over 20 years in wellness — as a chiropractor, herbalist, and business owner. I know what it's like to love your work and still feel trapped by it.
I help massage therapists, acupuncturists, coaches, and wellness practitioners build stable, predictable income through referrals, retention, and a clear client journey — without social media or pushy tactics.
Anti-capitalist lens. Eco-feminist values. Convinced that how we run our businesses is political, and that enough, done right, is genuinely radical.
Ethical Marketing for Wellness Practitioners
Bell hooks named it: The ‘imperialist white supremacist capitalist patriarchy’ didn't stay outside the wellness industry door — it walked in, told you to charge your worth, and called it empowerment. 😳
Care work was deliberately devalued. The wellness industry has a long history of convincing women something is wrong with them so someone can sell them the fix. You've felt the rage of it.
Your practice deserves something built on different roots entirely. Real relationships. Genuine trust. A business model that doesn't require you to extract from your clients — or yourself.
That's what we build here.
See how Booked Solid works →
Marketing Resources for Wellness Practitioners
How to Get Consistent Wellness Clients Without Social Media →
What I Don’t Do
Let's be honest about what this isn't.
Things I don’t do →
Paid ads or ad management
Social media strategy, content calendars, or daily posting plans
Sales funnels, launches, or high-pressure conversion tactics
Influencer-style marketing
I don't work with people whose main income comes from products or courses (but I can help you add an online component to your service-based work)
If your work relies on you: Your energy, your presence, your hands — you're in the right place. 🌿
Local to Portland?
Portland, OR Networking Group for Witches & Creatives
Monthly groups blend sacred ritual, nervous system-friendly space, and visionary business dialogue. Whether you’re a wellness practitioner, healer, or anti-hustle business owner, you’ll find community here.
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![A woman with long blonde hair and blue eyes sitting on a wooden chair outdoors, wearing an orange sleeveless top and light blue jeans, with a white wooden wall behind her.]()
There is nothing quite like Becky's Ritual Circle.
It is a richly woven space to root into ourselves, connect to our vision as inspired from within and informed by the cycles of nature, and to witness, honor, support and learn from other women on shared heart-centered journeys in business expansion. Becky is a master at facilitating connection with beautiful humility, grace, and intuition.
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![Smiling woman with dark hair wearing a blue tank top and yellow undergarment against a red brick wall.]()
Becky creates a beautiful, sacred space for women business owners to be in touch with their "woo" side and get down to business at the same time.
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![Person sitting cross-legged on the floor, holding and lighting a bundle of smoldering herbs or incense with a match, surrounded by more bundles and tarot or oracle cards.]()
Becky has supported me through transformational transitions in my life.
Her intuitiveness in providing what I need, even when I don’t know, is remarkable. I can’t recommend her enough.
Frequently Asked Questions
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Relationship marketing for wellness businesses is a long term growth strategy built on trust, referrals, and meaningful connection rather than urgency, funnels, or algorithm chasing. Instead of trying to convert strangers at scale, relationship marketing focuses on building depth with aligned clients, peers, and community partners.
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Anticapitalist business coaching for wellness practitioners is a values-aligned approach to building a sustainable practice that rejects hustle culture, exploitative marketing, and growth-for-growth's-sake. It centers sustainable income, genuine client relationships, and businesses designed to support the practitioner's life and community — not consume them.
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Ethical marketing for wellness businesses means growing your practice through trust, transparency, and real relationship rather than manufactured urgency, scarcity tactics, or psychological pressure. It's marketing that treats your clients as whole humans — not conversions — and builds the kind of visibility that compounds over time because it's rooted in genuine connection.
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Client retention in a wellness practice isn't about discounts or re-booking scripts. It's the natural result of three things: clarity about what you offer and who it's for, consistent delivery of genuine value, and human connection that makes clients feel seen rather than processed. When practitioners design a clear, intentional client journey, retention stops being a problem to solve and becomes an outcome that takes care of itself.
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Yes — and for many practitioners, it's actually more effective. Most wellness clients don't book because of a reel. They book because someone they trust made a recommendation. Building a practice through referral partnerships, community presence, email, and real relationship creates more consistent, sustainable inquiry than algorithm-dependent marketing ever will.
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Wildish is for wellness practitioners — bodyworkers, massage therapists, chiropractors, herbalists, somatic coaches, acupuncturists, and holistic health providers — who want to build sustainable, values-led practices without hustle culture or social media dependency. It's specifically designed for practitioners whose work relies on their own presence, energy, and genuine human connection.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.