a slow quiet rebellion against hustle culture
Ethical Marketing for Wellness Businesses
Helping bodyworkers, coaches, and healers build thriving practices without burnout, bro tactics, or social media.
Tired of Pushy Marketing Strategies? There’s Another Way.
You are here to shift culture and do meaningful work.
Industry-standard marketing was not built for brands rooted in depth and real transformation.
You don’t need to convince clients they’re broken to fill your calendar.
You don’t need endless reels, algorithms, or tricks.
Instead, you can market in a way that’s aligned, ethical, and relationship-driven.
A Different Approach to Marketing Your Wellness Practice
I work at the intersection of personal growth and wellness business growth, helping practitioners build aligned, sustainable businesses without chasing trends or burning out.
My approach to wellness business marketing is different:
Design a seamless client journey. Focus on creating experiences so exceptional that clients stay, refer others, and move effortlessly through your offers. Every step of your business reflects your expertise, integrity, and values.
Focus on what truly matters. Your perspective, your values, your relationships, and your vision guide every decision. Marketing isn’t about tactics or hacks: It’s about showing up fully so the right clients are naturally drawn to you.
Your marketing can be a quiet act of rebellion: a way to say, “This is how I believe the world should work.” It’s ethical, values-driven, and client-centered.
If you’re a wellness professional ready for a more intentional way to grow your business.
One that’s slower and rooted in ritual—you’re in the right place.
Grow with a wellness business strategy rooted in connection, not coercion, focused on retention, client journeys, and aligned growth.
Marketing Support for Wellness Practitioners
Most marketing feeds on insecurity.
Scarcity.
Shame.
Urgency.
It presses on pain points, assumes people don’t know their own needs, and positions you as the expert fixing a problem.
It’s the one-night stand of business.
That approach slowly erodes meaningful work. Your wellness business is not shallow—it’s deep. It deserves a slow courtship.
You don’t have to convince clients they’re broken. You don’t have to manipulate pain points. You don’t have to perform on social media.
Wildish teaches relationship-based marketing for wellness practitioners, helping you grow a full practice through trust, aligned client journeys, and real connection.
BUSINESS WHISPERER . COMMUNITY CREATOR. SOUL REVIVER.
Marketing Coaching for Wellness Businesses
Hey sister! I’m Becky.
Sick of spammy tactics and algorithmic nonsense? Same.
I’ve spent nearly 20 years building wellness businesses and running a multidisciplinary practice. I know what it’s like to love your work and still feel trapped by it.I know what it’s like to grow a values-led wellness business while juggling burnout, boundaries, family, and the reality of making a living in wellness.
I help wellness practitioners:
Attract perfect fit clients
Build consistent income
Get crystal-clear on messaging, offers & pricing
With relationship-based marketing and business strategy, we focus on what actually works for your practice and your life.
Ethical Marketing Strategy and Coaching for Your Practice
Booked Solid
A self-paced course that helps you attract your dream clients (without social media).
Consistent 10K
A focused, 2-week done-with-you process designed to help you finally step off the income roller coaster.
Wellness marketing does not have to pathologize people
You can fill your practice without reinforcing the myth that people are broken.
Wildish exists to help wellness practitioners build thriving businesses while honoring the complexity and wholeness of the people they serve
Power doesn’t have to look loud, fast, or big.
Why Wildish?
Most business advice isn’t written for wellness professionals.
It’s built for online brands and products, not for those of us whose work depends on real human connection, presence, and selling our own time, care, and skill.
Marketing feels hard? It’s not you. It’s the strategy.
What I Don’t Do
Full transparency is a core value here, so I want to be clear about what I don’t offer.
These are a few things I intentionally don’t focus on:
Paid ads or ad management
Social media strategy, content calendars, or daily posting plans
Sales funnels, launches, or high-pressure conversion tactics
Influencer-style marketing
I don’t work with people whose main income comes from products or courses (but I can help you add an online component to your service-based work)
If your work relies on you— your attention, energy, and presence—this approach was built for you.
Local to Portland?
Portland, OR Networking Group for Witches & Creatives
Monthly groups blend sacred ritual, nervous system-friendly space, and visionary business dialogue. Whether you’re a wellness practitioner, healer, or anti-hustle business owner, you’ll find community here.
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![A woman with long blonde hair and blue eyes sitting on a wooden chair outdoors, wearing an orange sleeveless top and light blue jeans, with a white wooden wall behind her.]()
There is nothing quite like Becky's Ritual Circle.
It is a richly woven space to root into ourselves, connect to our vision as inspired from within and informed by the cycles of nature, and to witness, honor, support and learn from other women on shared heart-centered journeys in business expansion. Becky is a master at facilitating connection with beautiful humility, grace, and intuition.
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Becky creates a beautiful, sacred space for women business owners to be in touch with their "woo" side and get down to business at the same time.
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![Person sitting cross-legged on the floor, holding and lighting a bundle of smoldering herbs or incense with a match, surrounded by more bundles and tarot or oracle cards.]()
Becky has supported me through transformational transitions in my life.
Her intuitiveness in providing what I need, even when I don’t know, is remarkable. I can’t recommend her enough.
Frequently Asked Questions
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Relationship marketing for wellness businesses is a long term growth strategy built on trust, referrals, and meaningful connection rather than urgency, funnels, or algorithm chasing. Instead of trying to convert strangers at scale, relationship marketing focuses on building depth with aligned clients, peers, and community partners.
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Yes. I speak on relationship marketing strategy, marketing for wellness businesses, sustainable visibility, and nervous system safe sales. If you host a podcast, run a community, or want to collaborate on aligned content, I would love to connect. Reach out through my contact page and tell me more about your audience and vision.
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Yes. I work one on one with wellness practitioners who want a relationship marketing strategy that feels aligned, sustainable, and effective. Our work focuses on building trust based visibility, referral ecosystems, and long term growth without burnout. If you are ready to move away from hustle tactics and build a marketing strategy that reflects the depth of your work, you can learn more about working together here.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.