a slow quiet rebellion against hustle culture
Marketing & Strategy for Wellness Businesses
For wellness practitioners who are deeply skilled at what they do- and exhausted by trying to market it
I help wellness pros attract perfect-fit clients and create spacious, soul-aligned businesses (without bro tactics 😏)
Welcome Sister
My work lives at the intersection of personal growth and business growth,
because building a wellness business isn’t just about income.
(Income matters. It should.)
It’s also about identity. About choosing how you show up in this culture.
Owning a business can be an act of rebellion. A way to say: This is how I think the world should be.
My marketing strategy?
First: be exceptional. Be so good at what you do that people stay — and tell everyone they know.
Then: focus on what truly matters. Your perspective. Your lived experience. Your vision of what the world could be. Your values. Your relationships.
Marketing isn’t about tactics. It’s about showing up fully, with clarity and integrity, so people are drawn to you, so they can’t help but want to be in your world.
If you’re feeling a longing for a more intentional way of doing business and life.
One that’s slower rooted in ritual and actually allows you to make real money doing what you love—you’re in the right place.
Biz strategy Rooted in connection, not coercion
Depth-based work + shallow marketing = instant misalignment.
Most marketing feeds on insecurity.
Scarcity.
Shame.
Urgency.
It presses on pain points.
It assumes people are disconnected from their own deeper knowing.
It positions you as the expert
and them as the problem to be fixed.
It’s the one-night stand of business. Fast. Loud. Transactional.
But your work isn’t shallow: It’s deep.
You help people heal. Grow. Regulate. Transform.
Your work deserves a slow courtship.
Relationship over tricks.
Resonance over panic.
When your work speaks to people’s bodies, nervous systems, values, or long-term change, fear-based tactics don’t just feel ineffective — they feel wrong.
That’s why so many heart-led business owners say:
“I hate marketing.”
It’s not you.
It’s a strategy mismatch.
BUSINESS WHISPERER . COMMUNITY CREATOR. SOUL REVIVER.
Marketing & Business Strategy for Wellness Businesses
Hey sister! I’m Becky.
Sick of spammy tactics and algorithmic nonsense? Same.
I’ve spent nearly 20 years building wellness businesses and running a multidisciplinary practice. I know what it’s like to love your work and still feel trapped by it. I know what it’s like to grow a values-led practice while juggling burnout, boundaries, family, and the reality of making a living in wellness.
I help wellness practitioners:
Attract clients that resonate
Build consistent income
Get crystal-clear on messaging, offers & pricing
Strategy that actually works for YOUR business and life.
Wildish is for witchy wellness professionals: bodyworkers, coaches, and healers- who want clients, stability, and spaciousness without burning out or selling out.
Booked Solid
A self-paced course that helps you attract your dream clients- without social media.
Consistent 10K
A focused, 2-week done-with-you process designed to help you finally step off the income roller coaster.
Free Website Audit
I’ll help you see how your home page is landing with potential clients in the first 10 seconds—and let you know what might be getting in the way of connection.
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You send me your website
I review everything carefully through a Wildish lens, looking for clarity and alignment.
I record a Loom video with recommendations, ideas for tweaks, and concrete next steps.
You watch at your own pace, take notes, and implement changes with confidence.
✨ Perfect for wellness professionals who are overwhelmed by marketing and want clarity
Wellness businesses run by women — resourced, regulated, and values-led — have the potential to quietly change the world.
Power doesn’t have to look loud, fast, or big.
Why Wildish?
Most business advice isn’t written for wellness professionals.
It’s built for online brands—not for those of us whose work depends on real human connection, presence, and selling our own time, care, and skill.
Marketing feels hard? It’s not you — it’s the strategy.
What I Don’t Do
Full transparency is a core value here, so I want to be clear about what I don’t offer.
These are a few things I intentionally don’t focus on:
Paid ads or ad management
Social media strategy, content calendars, or daily posting plans
Sales funnels, launches, or high-pressure conversion tactics
Influencer-style marketing
I don’t work with people whose main income comes from products or courses (but I can help you add an online component to your service-based work)
If your work relies on you—your attention, energy, and presence—this approach was built for you.
Local to Portland?
Portland, OR Networking Group for Witches & Creatives
Monthly groups blend sacred ritual, nervous system-friendly space, and visionary business dialogue. Whether you’re a wellness practitioner, healer, or anti-hustle business owner, you’ll find community here.
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![A woman with long blonde hair and blue eyes sitting on a wooden chair outdoors, wearing an orange sleeveless top and light blue jeans, with a white wooden wall behind her.]()
There is nothing quite like Becky's Ritual Circle.
It is a richly woven space to root into ourselves, connect to our vision as inspired from within and informed by the cycles of nature, and to witness, honor, support and learn from other women on shared heart-centered journeys in business expansion. Becky is a master at facilitating connection with beautiful humility, grace, and intuition.
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![Smiling woman with dark hair wearing a blue tank top and yellow undergarment against a red brick wall.]()
Becky creates a beautiful, sacred space for women business owners to be in touch with their "woo" side and get down to business at the same time.
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![Person sitting cross-legged on the floor, holding and lighting a bundle of smoldering herbs or incense with a match, surrounded by more bundles and tarot or oracle cards.]()
Becky has supported me through transformational transitions in my life.
Her intuitiveness in providing what I need, even when I don’t know, is remarkable. I can’t recommend her enough.
From the Journal
Practical tips, mindset shifts and somatic practices for women in business.
Stay Nourished
A weeklyish self-care guide for women who give a fu@k
In these weekly musings, I share my thoughts on running a sustainable, anti-capitalist, anti-hustle business alongside personal reflections on seasonal living, herbalism, and mothering.