Running a business without social media

Women have a deep seated desire for connection.

What I’ve noticed from women over the past few years is a trend of OVERSHARING as a business transaction.

Women have been subtly convinced to share every intimate detail of our lives with strangers on social media in order to sell our work.

And while I whole-heartedly believe that it’s (almost) always rooted in a genuine desire for CONNECTION and being of service, it enmeshes life and business in a way that can feel unhealthy, and sets a very weird precedent. 

I see too many women who believe that they HAVE to be vulnerable and share their lives openly on the inter-webs if they want success.

I cannot even begin to count the number of times that I've heard women say that they despise social media, yet feel it’s a necessary evil when it comes to running a business. 

I’ve said this myself. I’ve tried to play the game, but it just didn't sit well. 

For me, sharing myself for the good of my business on social media felt ISOLATING rather than connecting. 

Sharing myself in private spaces just feels safer. And more authentic.

I don’t want to use my lifestyle or my family as a selling point.

 ________

And also…

I have formed beautiful friendships through social media. I have connected with other women on a soul level through their stories. I have been introduced to businesses that I absolutely ADORE, and will support for life. 

I have also seen social media accounts that focus on the actual product being sold rather than the person doing the selling, and find them to be quite refreshing amongst a sea of selfies. 

As feminine beings, we thrive when we can base our business on connection, but what does it mean to REALLY connect?

For me, when I thought about sharing on social media, it was always “I SHOULD do this,” and I believe THAT should be the litmus test. 

We shouldn't do things simply because other people are doing them (I can literally hear my mom's voice saying -- “if everyone jumped off a bridge, would you do it too?”).  

When running a business rooted in the feminine, we need to drop into the wisdom of our bodies before taking action. 

What comes up for you as you read this? I would love to hear about your relationship with social media. 

Want to follow along? YES!